Textile industry: Novozymes presents solutions to reduce water, energy costs

Textile industry: Novozymes presents solutions to reduce water, energy costs

In order to make Pakistani textiles industry more competitive in the world market, Denmark-based company – Novozymes – has presented some solutions for the textile industry to reduce water and energy costs.
Speakers at a seminar titled “Sustainable Biochemistry for Enzymatic Textile Processing,” organised by Royal Danish Embassy in collaboration with the global industry leader – Novozymes, here Friday, said the Pakistani textiles industry is facing serious challenges of water and energy costs, however one of the solutions to make Pakistan’s textile industry more globally competitive is to use innovative enzyme solutions to reduce overall costs.

Some of the solutions presented during the seminars showed that energy costs could be cut by 25 percent, water consumption reduced by up to 75 percent, processing temperatures reduced to 20 degree centigrade and processes shortened by up to 90 minutes.

Speaking at the seminar, Jakob Rogild Jakobsen, Charge d’ Affaires of the Royal Danish Embassy, said Danish companies are known for their innovation and technically proven solutions to some of the key challenges being faced by industry in Pakistan. “Danish and Pakistani companies can forge partnerships in variety of sectors to benefit from each other’s competences,” he added.

In the area of textiles where textile industry of Pakistan is constantly faced with challenges of energy and water shortage as well as high cost of raw materials that directly hampers its competitiveness in the international market, sustainable technological solutions can support the industry in mitigating these challenges, he added.

Jens Kolind, Vice President, Technical Industries at Novozymes, said that sustainable business practices, improved quality and innovation should not come at a price of competitiveness.

“Novozymes understands the value for the Pakistan textile industry to continue to remain competitive in the global textile arena and would like to support this with the help of our solutions,” he added.

Addressing the participants of the seminar, Assar Qureshi Commercial Counsellor at the Royal Danish Embassy said that Denmark is eager to further strengthen and enhance bilateral trade ties with Pakistan as the current level of bilateral trade has much more potential to grow.

He emphasised that business-to-business contacts are crucial in increasing bilateral trade and appreciated the visit of the Novozymes delegation to Pakistan by adding that being closer to customer is the key strategy and advantage of Danish companies.

Denmark has played a positive role in granting Pakistan GSP+ status which has especially benefited the textiles industry in Pakistan, he added. He said the Embassy of Denmark has planned further delegations to Pakistan in the areas of water technology, agribusiness, and the power sector.

Shujaat Hussain Alavi, Industry Sales Manager at Novozymes said that with the launch of the global goals on sustainable development it was the right time to highlight once again the message of sustainability and quality in processing to the textile industry of Pakistan.

He said Novozymes, a leader in bio-innovation, is a global company headquartered in Copenhagen, Denmark and offices in more than 30 countries. Sustainability being at the core of its business values, Novozymes works with industrial enzymes and micro-organisms enabling their customers to “make more with less” while saving energy and generating less waste, he added.

Shujaat said Novozymes A/S Pakistan has been in operation since the year 2000 and with its local channel partners is well positioned to service the textile industry with complete customised local solutions and technical support.

Christian Wieth, Novozymes’ Senior Global Marketing Manager for Textiles added that, “saving time, water and energy through Novozymes bio-solutions results in reduced production costs, which adds a strong competitive edge to business while showing consideration for use of natural resources.”

Copyright Business Recorder, 2016
 

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